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Privacy Notice & Cookies Policy

At Primary Care Ophthalmology, we’re strict about making sure your data is kept safe so you know you can trust us when it comes to sharing any of your data with us via our website. It’s important that you know, we would never sell your data. We don’t like it happening to us, so we won’t do it to you. Ever. This Privacy Policy lays out when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. We’ll keep it as clear and simple as possible.

Our website was created via They take GDPR very seriously. We welcome you to review their site page on this which explains how we would approach the situation where you wish to request a copy of your data which we may have processed or have that data permanently deleted:

Visitors to our Website


When someone visits the only data we collect is via third party services, Google Analytics. They track traffic patterns and allow us to optimise our website so we know where our viewers came from and also how to improve our site so it’s a better experience overall. This information is only processed completely anonymously. So Google won’t know your exact details and neither will we, you’ll just appear as a hit on our website. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below

We also use third party service, Facebook  to gather certain data. More specifically, we use a Facebook pixel on the site which sends data back to Facebook about the audience who appeared on our site. Again, this data is completely anonymous and we cannot access it and nor can Facebook. It allows us to ensure that when you are on Facebook, you are seeing the correct content from us, provided you have shown some interest in our site. In real time here’s how it would look: You appear on our site and read a blog post in a series of blogs about video marketing. When you are next on Facebook, you may see a sponsored post from us in the newsfeed sharing the second blog post in that series with you. It allows us to share the right content effectively, but protects your privacy by not allowing us, or Facebook to ever see who exactly you are in terms of your name and personal information. This is just one example of how the Facebook pixel is used. In all use cases, we will never have your personal details.

Contact Box

The only time we collect personal information is with your consent. For example, if you fill out the contact box, we’ll need your name to make sure we aren’t contacting a robot.

Newsletter Sign Up

If you sign up for our newsletter, we will need to collect certain personal information such as your name and email. When you sign up for the newsletter we may email to keep you up to date with the latest happenings. You’ll be able to unsubscribe at any point. Of course, we strictly and emphatically, do not rent or trade email lists with other organisations and businesses


We use a third party provider, MailChimp, to deliver our newsletter. Mailchimp collects statistics around email opening and clicks to help us monitor and improve our newsletters. For more information, please see MailChimp’s privacy notice.

You can unsubscribe from any general mailings we send you at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Anup Shah (

Webinar sign ups

If you sign up for a webinar or one of our educational resources, we will collect your information to ensure we’re sharing the right content with the right people. It’s also so we can send you updated versions of that content as it’s created.


When you make a payment through our site, we will collect your information insofar as it’s required. We authorise Stripe and Paypal to collect our payments from customers on our behalf. Stripe or Paypal will collect your information and we will be able to verify personal information to make sure that the correct payments are made. We make every attempt to protect your security on this site and so does Stripe and Paypal. If you want to read more about Stripe’s privacy policy see here: . For Paypal’s privacy policy see here:

Links to Other Web Sites

Sometimes in blogs we will reference other sites, but unfortunately this privacy policy does not cover the links within this site linking to other websites. That being said, we try to only link to reputable source information. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to Your Personal Information & Request to be forgotten

You are entitled to access the personal information that we hold. Email your request to our data protection officer Anup Shah ( You can also request that we remove any data we hold on you by emailing the same person with your written request.


For personal information we hold with regards to marketing, we will  hold this information for 3 years. If we are not in regular contact with you after that point, we will remove your information.

Changes to this Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on 21st May 2018.

Cookies Policy

We use an industry standard classification of cookies across our site. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What is a cookie?

Cookies are miniature files containing small amounts of information which are stored to the device you are using when accessing our site. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and certain preferences you’ve chosen, and help you navigate through the site.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily and once you close the browser, all session cookies are deleted.

You can find more information about cookies at and

Cookies used on our Website

A list of all the cookies used on the Website by category is set out below.

Strictly necessary cookies

These cookies enable services you have specifically asked for.  These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. For example:

  • Remember what is in your shopping basket

  • Remember where you are in the order process

  • Remember that you are logged in and that your session is secure.  You need to be logged in to complete an order.

Performance cookies

These cookies collect anonymous information on the pages visited.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, how long they spend there or if a webpage isn’t working. We can’t see who you are personally through these cookies, nor does it communicate any private information you have stored on your device. It is only used to register a visit to the site and show how time, in aggregate, was spent on the site. All the data collected is strictly anonymous. An example of this type of cookie is Google Analytics.

Functionality cookies

Certain cookies we use are there to improve your experience on our site. These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Third party cookies

These cookies allow third parties to track the success of their application or customise the experience for you. We cannot access these cookies, nor can the third parties access the data from cookies used on our site.

For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. To understand more about their cookies and how to manage them please contact them directly.

On our site we do use a Facebook pixel so that we can offer you a more customised experience of our content on Facebook provided you’ve shown interest in our site. Please see the privacy policy for a full explanation of how the Facebook pixel tracks your information. We cannot access this data and nor can Facebook, it allows us access to the cookie, but we cannot see who you are and nor can Facebook.

Any information collected via cookies which are controlled by us, will never be shared with third parties.

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